Social Media Content Strategy

Give your product and platforms, and AdAnt's agents research your audience, competitors and what is working now, then write a content strategy with content pillars, formats, hooks and video ideas.

Made with AdAntAn example strategy for Yuzli, a food-scanning app: three content pillars, the competitors and three video strategies

Tell me what you need, or just press Build strategy to run the example.

Free account needed. It continues in AdAnt Studio.

Paste your product's website or describe it, and pick the platforms you post on.
Press Build strategy. AdAnt Studio opens a new task and its agents research your niche.
Read the strategy in your Studio task, then ask the agents to make and schedule the first videos.

Social Media Content Strategy: A Short-Form Video Plan Built from Research

A social media content strategy is the plan for what you post, for whom, how often and why. AdAnt's tool sends your product and platforms to AdAnt Studio's agents, which research your audience, competitors and the short-form videos working in your niche, then write a strategy with content pillars, the formats and hooks to use, and video ideas with a brief for each. The report lands in your Studio task, where the agents can make the videos and schedule them to TikTok and Instagram.

Starting from zero

New brand, empty account: get content pillars and a first set of video ideas instead of guessing what to film.

Ecommerce and DTC brands

Balance product demos, customer stories and education so your feed sells without reading like a catalogue.

App and SaaS founders

Find content angles for a product that is hard to film, such as screen-recorded tips, founder stories and use-case skits.

Agencies onboarding a client

Start a new account with a researched strategy the client can approve, then hand the plan to production.

Social Media Content Strategy FAQ

Tips for a better result

Paste your website if you have one. The agents read it to learn your product, audience and voice.
Pick fewer platforms and post consistently rather than spreading thin across all of them.
Treat the ideas as tests. Keep the pillars whose videos hold viewers and drop the rest.
Run it again each month, since what works in a niche changes quickly.

Is the content strategy tool free?

Yes, you can try it free with the credits a new AdAnt account gets. A strategy report uses roughly 20 credits, and AdAnt Studio shows the cost before anything is generated.

What is in the strategy?

Your audience, your competitors and what they post, three to five content pillars, the formats and hooks working on each platform, and video ideas with a hook and brief for each, all based on research into your niche. Ask in the task for a posting schedule and the agents can set one up.

Can AdAnt make and post the videos too?

Yes, in AdAnt Studio. The agents can turn ideas into videos and schedule or publish them to TikTok and Instagram once you connect your accounts and approve the posts.

What happens when I press the button?

AdAnt Studio opens with your brief as a new task, and its agents run the research there. The report lands in that task, so you can leave and come back to it.

Can I use the strategy for a client?

Yes. The report is yours to use for your own brand or a client's, and you can download it from your Studio task.