UGC Creator Finder

Describe your product and the videos you need, and AdAnt's agents find UGC creators on TikTok, Instagram and YouTube whose talking-to-camera, review and demo videos fit your brand, with the posts that show why.

Made with AdAntA sample report entry (an illustrative creator) for a windowsill herb kit: two of their reviewed videos, a collaboration idea and a DM draft to edit

Tell me what you need, or just press Find UGC creators to run the example.

Free account needed. It continues in AdAnt Studio.

Describe your product and the kind of videos you need.
Press Find UGC creators. AdAnt Studio opens a new task and its agents search TikTok, Instagram and YouTube.
Watch each creator's posts in your Studio task and reach out to the ones that fit.

UGC Creator Finder: Find UGC Creators Who Film Natural Videos for Your Product

A UGC creator finder searches for people who film natural, user-style videos, such as unboxings, reviews and demos, that brands can use as ads. AdAnt's version sends your product and the videos you need to AdAnt Studio's agents, which search TikTok, Instagram and YouTube for creators who already post that kind of content, show the posts that prove their style, and rank a shortlist with a collaboration idea and a first message for each. AdAnt does not contact anyone, so the hiring stays with you.

Sourcing ad creative

Find creators whose phone-shot reviews look like your best ads, and brief them on your product.

Launching on TikTok Shop

Get demo videos from creators who already film products in the way TikTok buyers trust.

Beyond UGC marketplaces

Search creators by the content they actually post, not by a profile they wrote for a marketplace.

Matching your brand

Describe the tone and setting you want, and get creators whose existing videos already match.

UGC Creator Finder FAQ

Tips for a better result

Describe the video, not only the product: length, setting, tone and who is on camera.
Watch two posts from each creator before you reach out. The style is in the videos, not the numbers.
Agree on usage rights in writing if you plan to run their videos as ads.
Short on budget? AdAnt can also make UGC-style videos with AI presenters to test an angle first.

Is the UGC creator finder free?

Yes, you can try it free with the credits a new AdAnt account gets. A creator search uses roughly 10 credits, and AdAnt Studio shows the cost before anything is generated.

What is a UGC creator?

Someone who films natural, user-style videos, such as reviews, unboxings and demos, that brands use in ads and on their own pages. Many are not large influencers.

Are these UGC creators or influencers?

Both can appear. In AdAnt's report, "UGC creator" is a follower tier, under 5,000 followers on an account. This page looks for creators by the videos they post, so a shortlist can mix UGC creators, micro-influencers and influencers.

Does AdAnt contact or hire the creators?

No. The agents research and rank creators and draft a first message for each. You decide who to contact and send it yourself.

Does it show what creators charge?

No. Rates are not public, so the agents do not guess them. Ask in your first message.

Can AdAnt make UGC videos instead?

Yes. The AI UGC Video Generator makes UGC-style videos with AI presenters, which you can use to test an angle before hiring a creator.